At a Glance

We are dedicated to becoming the customers favourite for food on the go.

We've come a long way since we started out over 80 years ago, and it's time for us to celebrate who we are today - a modern food-on-the-go brand that stands for so much more than sausage rolls!

Having spent many years investing in our business, we’re tastier than ever and excited about what the future holds for our brand in the dynamic food-to-go market.

We’re well positioned to become the customers’ favourite for food-on-the-go, because put simply: We offer good, honest food that our customers can trust, at affordable prices!

With ownership of our supply chain, multiple service channels for our customers, and over 2,000 shops nationwide, we are in a unique position to make great tasting, freshly prepared food accessible to everyone. Staying open to serve under Covid-secure conditions showed the important role we play in providing food-on-the-go to all types of people, as they go about their daily lives as best they can, in difficult circumstances. The result - a resilient brand, better able to cope with an unpredictable retail environment and economic uncertainty.

A lot has changed in the past five years…

Our transformation from bakery to food-on-the-go began in 2013, and the process of creating a centralised, fully integrated business capable of supporting 2,500 shops is nearing completion, with just two years left to go. Whilst this has required a once-in-a-generation level of capital investment and business change, it has already delivered results and helped our customers realise we’re so much more than sausage rolls!

The result - a resilient brand, better able to cope with an unpredictable retail environment and economic uncertainty.

 

Business Model