What We Do

While Greggs is a strong and trusted brand that goes way back - to become the customers' favourite for food-on-the-go, we knew we had to get people thinking and feeling differently about us. To achieve this, we decided to put the customers at the heart of our strategy…

Our purpose

We've come a long way from serving freshly baked products to working families around Newcastle in the 1930's. But we're just as keen for Greggs to have a positive impact on people's lives today as we were then. With ambitions to grow to over 3,000 shops nationwide and ownership of our supply chain, we are in a unique position to make good, freshly prepared food accessible to everyone.

Our target market

Greggs is a brand for everyone. We work hard to evolve our offer and keep pace with changing customer demands and behaviour. We successfully launched our new website and Greggs App, including our enhanced loyalty proposition.

Customers can now earn stamps and rewards across all of our menu categories, on both walk-in and Click + Collect purchases. Deployment of our new Customer Relationship Management capabilities will allow our teams to talk to our customers like never before and continue our journey to give additional and personalised services and offers across multiple channels.

Our operations

Ownership of our supply chain means that we can make good, freshly prepared food accessible to everyone at great value in an extremely competitive market place. By managing our own logistics operation, we can remain focused on the customer, delivering what our shops and customers need.

Our market locations

The world has changed in a short space of time; the way we shop and our food-on-the go eating habits have too. We’ve been quick to react, by building on our existing estate of shops to take Greggs where our customers want us to be and can now be found in retail parks, shopping centres, industrial estates, office parks, roadside locations and key transport hubs including motorway service stations, petrol forecourts, train stations, tube stations and airports. Our delivery and wholesale partnerships mean more and more customers can enjoy Greggs from the comfort of their own homes.

Our sustainability commitments

It's our duty as a responsible business to stand for more than just profit Launched in February 2021, our first, full sustainability report, The Greggs Pledge, is about how we can do more to help people, protect the planet, and work with our partners to change the world for the better.