What We Do
While Greggs is a strong and trusted brand that goes way back – to become the customers’ favourite for food-on-the-go, we knew we had to get people thinking and feeling differently about us. To achieve this we decided to put the customers at the heart of our strategy…
Our vision: To become thecustomers’ favourite for food-on-the-go
Our purpose: We’ve come a long way from serving freshly baked products to working families around Newcastle in the 1930’s. But we’re just as keen for Greggs to have a positive impact on people’s lives today as we were then. With ambitions to grow to over 2,500 shops nationwide and ownership of our supply chain, we are in a unique position to make good, freshly prepared food accessible to everyone.
Our target market: Greggs is a brand for everyone. We work hard to evolve our offer and keep pace with changing customer demands and behaviour, using insight from our award winning loyalty app, Greggs Rewards and our dedicated customer insight team.
Our operations: Ownership of our supply chain means that we can make good, freshly prepared food accessible to everyone at great value in an extremely competitive market place. By managing our own logistics operation, we can remain focused on the customer, delivering what our shops and customers need on time and in full.
Our market locations: The world has changed in a short space of time; the way we shop and our food-on-the go eating habits have too. We’ve been quick to react, by building on our existing estate of shops to take Greggs where our customers want us to be and can now be found in retail parks, shopping centres, industrial estates, office parks, roadside locations and key transport hubs including motorway service stations, petrol forecourts, train stations, tube stations and airports. Our home delivery trial means that we may soon be able to bring Greggs to your door too.