Business model

Our vertically-integrated operations

We own and operate a vertically-integrated supply chain, from production through to distribution to point of sale. This means we can make great tasting, high quality bakery food at great prices, offering value for our customers. 

Our target market 

Food-on-the-go is a growing market.  Greggs is a brand with broad appeal, attracting customers of all types and we have the opportunity to fulfil more of their needs by focusing on great tasting fresh food-on-the-go at all times of the day.

Our market locations 

Convenience is key in the food-on-the-go market and we continue to open and re-locate shops to ensure that our estate is well positioned.  A high proportion of our openings are in areas away from traditional high streets as we diversify our portfolio in line with market trends.  Working with franchise partners we have extended the Greggs offer to previously inaccessible travel and convenience locations.

business model