Greggs celebrate Health and Wellness Accolade at IGD Awards
Our winning submission focused on our Balanced Choice range which provides customers with an increased choice of sandwiches, salads, soups, porridge and fruit, which are all less than 400 calories. They also meet amber and green on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar.
Malcolm Copland, Commercial Director at Greggs said: “We are proud to win this Award which recognises our extensive efforts to help improve the health and wellness of our customers.
“Our Balanced Choice range is one of our highest performing categories and continues to grow from strength to strength as consumers are increasingly choosing Greggs for healthier ‘everyday’ options.
“We are committed to our customers and will continue to invest in our Balanced Choice range to ensure we offer a choice of innovative and exciting healthy products, which taste good and offer great value.”
Liz Read, Company Nutritionist at Nestlé, said: “Greggs is a great example of how an organisation has taken the needs of its customers to heart and delivered a new range of healthy products. It wasn’t just the exceptional products it developed that impressed the judges, but it was how the company is going about it. It has engaged everyone in the business via internal training and awareness building and has a considered approach to marketing, signposting and promotions as well as a commitment to reformulate its core range.
“This, as well as strength of forward planning and its continuing drive are all key to the cultural change within this organisation that is being brought to its customers. Along the journey, Greggs has been mindful of what customers are looking for and has been successful in launching a credible new sub brand – ‘Balanced Choice’. Greggs identified a need and is delivering a range of products that could have a huge impact on public health.”