Greggs & Playstation:: It's Not Game Over for 2020 - And the Future is Tasty

It’s game on for Greggs as they upgrade their delivery menu, announcing a tasty collaboration with PlayStation UK on the launch of the hotly anticipated PlayStation®5 (PS5). On a day that’s all about launches, they bring you another essential release – the Greggs & PlayStation Launch Box.
 
No. We aren’t playing (other than on PS5, of course). The one-of-a-kind partnership sees two of the biggest and best-loved brands in the country come together, making play a whole lot tastier and celebrating a defining cultural moment (in a year to forget) with the launch of the coveted console of 2020.
 
Greggs are celebrating the release of the PS5 with a bespoke, limited-edition Launch Box – available exclusively through Just Eat – from 19th November – 2nd December.  The Launch Box will allow fans to enjoy the best of Greggs whilst celebrating the launch of PS5.
 
Priced at just £5, the launch deal offers fantastic value for both Greggs and PlayStation fans alike. The mixed sharing box includes:
 
1 x Original Sausage Roll
1 x Vegan Sausage Roll
1 x Sugar Strand Doughnut
1x Vegan Glazed Ring Doughnut
2 x cold drinks of your choice.
 
If preferred, customers are also able to request a Vegan only or ‘Non-vegan’ only version of the box. The perfect addition to any multi-player gaming session. 
 
There are 50 limited edition boxes available in each Greggs shop offering delivery exclusively through Just Eat. They’ll be on a first come, first serve basis, so to upgrade your order you’ll need fast fingers. (For full list visit just-eat.co.uk/takeaway/brands/greggs)
 
The launch deal follows much speculation with Greggs fans and gaming enthusiasts, anticipating an announcement following a series of activity. Since last Thursday evening, the partnership has been teased on social media, national out-of-home advertising and in Greggs shops across the country. And was confirmed across social media and Greggs shops on Tuesday.
 
 
 
 
Greggs Customer & Marketing Director, Hannah Squirrell commented - 
“Greggs and PlayStation are two beloved brands – both with an army of die-hard fans - so the two iconic brands coming together to celebrate the launch of PS5 makes complete sense. We’ve taken this cultural moment in time as an opportunity to give our shared brand fans the opportunity to get their hands on a piece (and a taste) of history. We hope the nation enjoys the deal and it gives them the fuel needed for a celebratory game on the incredible PS5.”
For more information visit www.greggs.co.uk 
 
-ENDS-
 
For more information contact the Greggs press office on 0161 236 2277 prgreggs@havas.com

19/11/20