Customer Health

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With our national reach and millions of customers every week, we believe we are in a unique position to help improve the health of the nation.

This means offering a range of product choices, providing clear information to help people make good, well-informed decisions, and reformulating products to reduce ingredients like salt and sugar. We’re also proud champions of vegetarian and vegan diets.


Product choices

We believe in offering our customers choice so, alongside our traditional favourites, you’ll see a whole host of healthier choices, including our Balanced Choice range. Items in the range are all less than 400 calories and meet amber and green on the nutritional traffic light system for fat, saturated fat, salt and sugar.


Clear information

We provide calorie and nutritional information for all of our products either on shelf, or through our website and mobile app. We were the first UK food-on-the-go brand to introduce traffic light labelling on our website and app and, in 2019, added it to our own-label crisps and drinks too.

We also have traffic light labelling at the point of sale for sandwiches and savouries, and will extend to our sweet range in 2021. We engaged with Diabetes UK on their Food Upfront Pledge, a campaign for clearer food labelling. They highlighted Greggs as an example of good practice.


Our commitment to customer health

We have made a number of public commitments to highlight that we’re serious about customer health. More recently, as part of The Greggs Pledge, we’ve committed that by 2025, 30% of the items on our shelves will be healthier choices and we will attract customers through education and promotions.



We remain committed to selling our traditional bakery products, and have worked hard over many years to make these products the best they can be, whilst remaining true to their great tasting heritage. Since 2016, we have removed 20% of the sugar from our pastries, yoghurts, biscuits and cakes and, over the coming four years, will reduce the calories and salt in a third of our products to make sure that they meet or exceed the recommendations of Public Health England.


Vegan and vegetarian options

Many people want to eat less meat as part of a flexitarian, vegetarian or vegan diet. We have developed vegan versions of our best sellers, attracting new customers and helping existing customers to lower their meat consumption.

At their 2019 Vegan Food Awards, PETA declared our award-winning Vegan Sausage Roll the Product Launch of the Year. They also named our Vegan Steak Bake the Best Vegan Pastry.

We helped our customers to consume over one million extra portions of veg through our salads, soups and cold sandwiches, as a result of our ‘Pledge for Veg’, made in partnership with the Food Foundation.


Tackling Health – A partnership between The Greggs Foundation and Premiership Rugby

The Greggs Foundation teamed up with Premiership Rugby to create Tackling Health, an education programme designed to help teachers and parents prevent the ‘obesity epidemic’ among children in England’s primary schools.

Tackling Health started out as a local programme, delivered in just 15 of our Breakfast Club schools in the North East with Newcastle Falcons. Today, it is a nationwide partnership with Premiership Rugby, supported by Public Health England, which is encouraging thousands of children from our Breakfast Clubs to make healthier food choices, and to get active through playing tag rugby.

During the 2018-19 season, Tackling Health was delivered to nearly 15,000 children across England. We conducted a survey to better understand the impact of the programme and discovered that 94% of children surveyed now want to take part in more sport or activity. In addition, half said they now eat five or more pieces of fruit and vegetables a day, compared to 36% at the beginning. We are delivering the programme again during the 20/21 academic year.


Our work with New Cross Hospital, Wolverhampton

We currently operate one shop within a hospital environment, at New Cross in Wolverhampton and in consultation and partnership with the local trust we refitted the shop, and at the same time revised our product offer to encompass healthier options and fewer traditional favourites to meet NHS England, PHE and DEFRA guidelines.

We are proud that we came joint second in a league table compiled by health campaigners which ranks high street brands in order of how well they meet NHS England targets on healthy checkouts, food advertising and price promotions in hospitals. Find out more about our policy on a number of key topics