Customer Health

We encourage healthier food-on-the-go choices alongside our traditional favourites…

…because we want to offer our customers a range of options to choose from.

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With our national reach and millions of customers every week, we believe we are in a unique position to help improve the health of the nation.

We recognise that the national obesity issue is a shared responsibility and are committed to helping our customers manage their fat, salt and sugar intake whilst ensuring the great taste of our food. We have made positive changes to improve the nutritional value of our products and encourage our customers to make healthier food-on-the-go choices.

Obesity is a complex issue requiring action on a number of fronts - from business, government and civil society - using a range of measures to help improve the UK population's health. We are committed to playing our part in helping the UK population become healthier, and will continue to work through our shops, product ranges, marketing and labelling, to encourage long-term beneficial changes in our customers' eating habits.


Balanced Choice Range

We believe in offering our customers choice so, alongside our traditional favourites, you’ll see a whole host of healthier options as part of our Balanced Choice range, including savouries, sandwiches, salads, porridge and soup. Items in the range are all less than 400 calories and meet amber and green on the nutritional traffic light system for fat, saturated fat, salt and sugar.

We are proud that our Balanced Choice range was recognised by the Institute of Grocery Distribution (IGD) as having a positive impact on the health and wellness of customers and now accounts for more than £100 million of sales.


Our commitment to customer health

We have made a number of public commitments to highlight that we’re serious about customer health. We know that lowering the amount of sugar in our diets is becoming increasingly important to customers and so we are currently working with Public Health England on sugar reduction in response to the Government’s commitment.

We’ve been working hard to reformulate recipes and create new products to reduce sugar across our range, while not compromising on the taste. We reported an overall sugar reduction of 12 per cent across the five categories we operate in, within the nine specified in the Government’s Childhood Obesity Plan at the first data collection in August 2017. Since then, we continue to make great strides as we move closer towards our commitment of achieving the 20 per cent reduction in sugar across all categories by 2020.

In October 2017, we made a ‘Pledge for Veg’ in partnership with the Food Foundation which enables us to help customers increase their vegetable intake through our salads, soups and cold sandwiches. We are also proud to support Public Health England’s `One You’ campaign.


Working to improve the nutritional value of our products

We are on a journey to make sure we serve food that contains just enough salt to taste great and not a gram more.  We even managed to reduce the salt in our iconic favourites, without compromising the taste!  As part of our plan to reduce sugar across our product range, we created our own range of no-added-sugar, carbonated drinks and flavoured waters. We also make sure our food is free of the nasty stuff - that's no artificial colours, trans fats or MSG.

We make our nutritional information easy to find and understand on our website, app and in leaflets in shops.  We recently introduced traffic-light labelling on our website and app, making it simpler still, to understand at a glance.


Our work with New Cross Hospital, Wolverhampton

We currently operate one shop within a hospital environment, at New Cross in Wolverhampton and in consultation and partnership with the local trust we have recently refitted the shop, and at the same time revised our product offer to encompass healthier options and fewer traditional favourites to meet NHS England, PHE and DEFRA guidelines.

We are proud that we came joint second in a league table compiled by health campaigners which ranks high street brands in order of how well they meet NHS England targets on healthy checkouts, food advertising and price promotions in hospitals.  Find out more about our policy on a number of key topics.