Customer Health

We encourage healthier food-on-the-go choices alongside our traditional favourites…

…because we want to offer our customers a range of options to choose from.

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With our national reach and millions of customers every week, we believe we are in a unique position to help improve the health of the nation. 

Balanced Choice Range

Launched in 2014, our Balanced Choice range offers a choice of wraps, sandwiches, salads, soups, porridge, fruit, yoghurt and drinks, which are all less than 400 calories and meet amber and green on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar.  We have also introduced gluten-free sweet treats and dried fruit, seed and nut packs.

We are proud that our Balanced Choice range was recognised by the Institute of Grocery Distribution (IGD) as having a positive impact on the health and wellness of customers and now accounts for more than 10% of our sales.

Working to improve the nutritional value of our products

We are on a journey to make sure we serve food that contains just enough salt to taste great and not a gram more.  We even managed to reduce the salt in our iconic favourites, without compromising the taste!  As part of our plan to reduce sugar across our product range, we created our own range of no-added-sugar, carbonated drinks and flavoured waters.  We also make sure our food is free of the nasty stuff - that's no artificial colours, flavours, trans fats or MSG.

We make our nutritional information easy to find and understand on our website, app and in leaflets in shops.  We recently introduced traffic-light labelling on our website and app, making it simpler still, to understand at a glance.

Our work with New Cross Hospital, Wolverhampton

We currently operate one shop within a hospital environment, at New Cross in Wolverhampton and in consultation and partnership with the local trust we have recently refitted the shop, and at the same time revised our product offer to encompass healthier options and fewer traditional favourites to meet NHS England, PHE and DEFRA guidelines.

We are proud that we came joint second in a league table compiled by health campaigners which ranks high street brands in order of how well they meet NHS England targets on healthy checkouts, food advertising and price promotions in hospitals.

Find out more about our policy on a number of key topics.