Growing our Balanced Choice Brand
In 2015, our Balanced Choice food-on-the-go range achieved sales over £78 million - over £13 million more than we had forecast. Every food item in the range contains fewer than 400 calories, and is rated amber or green on the Food Standards Agency traffic light system for fat, salt and sugar. This range now represents almost ten per cent of our sales value and is growing faster than our core offering.
We have increased the number of Balanced CHoice sandwiches by 43 per cent in the last 12 months, and the range now includes flatbreads too. We have also launced a choice of soups and freshly-prepared salads. All our own-brand soft drinks have 'no added sugar'.
Our Balanced Choice range won the IGD 'Health and Wellness Award', 2015 and, at the British Sandwich Association's Sammies Awards, our Cajun Chicken flatbread was highly commended.