Business Model

Greggs is a strong and trusted brand and we draw on our heritage in fresh bakery to compete successfully in the food-on-the-go market.  Having made strong progress in recent years, we have set the bar higher with our vision and strategic plan reflecting longer-term ambitions and commitment to putting the customer at the heart of our strategy.



What we do

Greggs stands for great tasting, freshly prepared food that customers can trust at affordable prices. With more than 1,850 shops nationwide and serving millions of customers a week, the vision is to become the customers’ favourite for food on-the-go.

Ownership of our supply chain means that we can make good, freshly prepared food accessible to everyone at great value in an extremely competitive market place. By managing our own logistics operation, we can remain focused on the customer, delivering what our shops and customers need, on time and in full.

Where we operate

As ‘on-the-go’ eating habits change, we have built on our existing estate of shops to take Greggs to where our customers want us to be.

As a result, we can now be found in retail parks, shopping centres, industrial estates and office parks. We are also located where our customers need us when travelling, with shops in travel hubs and roadside locations with parking and we currently operate one Greggs Drive-Thru site located in Irlam, Manchester. Through our franchise partnerships, we are also in motorway service stations and petrol forecourts.

What we offer

Greggs is a brand with universal appeal and we’ve been working hard to take Greggs to where our customers are, making sure our shops are open when they need them and that we offer modern, attractive shopping environments. We deliver fast and friendly service and enjoy making every day a great day for our customers by offering great tasting, good value food and rewarding them for their loyalty.