Strategy in Action

Having a positive impact on people’s lives.
Read more about our Social Responsibility

Our vision is to become the customers’ favourite for food-on-the-go.

Our strategic plan, first announced in 2013, set out to show that Greggs could be a winning brand in the highly competitive food-on-the-go market. Our business has been transformed in that time, delivering an unbroken record of positive like-for-like sales and new levels of profit. It is now time to set a higher aspiration for the business, our purpose being to make good freshly prepared food accessible to everyone, with the aim of becoming the customers’ favourite for food-on-the-go.

Our strategic plan focuses on four key pillars which all reinforce our commitment to putting the customer at the heart of our business:

  1. Great tasting freshly prepared food
  2. Best customer experience
  3. Competitive supply chain
  4. First class support teams

These pillars are all supported by our long-standing approach to conducting our business in a responsible manner, and in doing so making a positive impact on people’s lives.

 

 

In a nutshell we offer great tasting, freshly prepared food that our customers can trust, at affordable prices and while our classic favourites can’t be beaten, we work hard to ensure there is always something new to excite them. We will continue to develop products in line with changing food trends, making sure we strike the right balance between innovation and tradition, nutrition and indulgence, value and values.

 

Progress made in 2018

We continued to grow our strategic categories, which now account for 30 per cent of sales and reinforced our reputation for great value, by expanding our breakfast deal and introducing a new £2 ‘pizza slice + drink’ offer after 4pm. Our first vegan product, the Mexican Bean Wrap, was well received alongside our expanding vegetarian range, encouraging more customers to give us a try.

 

Plans for 2019

We will develop products in line with changing food trends, making sure we strike the right balance between innovation and tradition, nutrition and indulgence, value and values and will invest in telling this story to our customers.

 

 

We’ve been working hard to take Greggs to where our customers are, making sure our shops are open when they need them and that we offer modern, attractive shopping environments. We deliver fast and friendly service and enjoy making every day a great day for our customers by rewarding them for their loyalty, and for the communities that we serve by sharing our success.

We will soon break through the 2000th shop mark and are excited about our future growth potential, as we extend our offer into the evening and invest in digital technology, which promises to take our customer experience to a new level.

 

Progress made in 2018

As our food-on-the-go refit programme neared completion, we continued to open new shops in exciting high- profile transport locations.  We built on the success of Greggs Rewards to understand how we can serve our customers better through the use of digital technology, by trialling `Click and Collect’ in Manchester and working with Deliveroo to test home delivery in Birmingham, Newcastle, Bristol and London. The development of our B2C and B2B gifting channels are creating new ways for customers to shop with us.

 

Plans for 2019

We will increase shop numbers and expect to open 100 new shops, including 50 with franchise partners. We will continue to develop our digital vision for Greggs, taking our shopping environments and customer experiences to the next level.

 

 

We stand out from the crowd because we make great quality bakery products ourselves and love to create new things that will excite customers. We are always looking for ways to be more efficient and to minimise our impact on the environment, while supporting shop growth.

 

Progress made in 2018

We invested record amounts in our supply chain during a peak year of activity, which has focused on the creation of Centres of Excellence in Newcastle, Manchester and Leeds. The quality of production and service from our new manufacturing lines has been excellent, despite unprecedented levels of upheaval as we implemented the changes.

 

Plans for 2019

We will complete the manufacturing programme of activity, creating Centres of Excellence in Enfield, Glasgow and Treforest and build our second dedicated Distribution Centre in Amesbury, to support shop growth in the south of England.

 

 

We have well-trained people providing great service to their colleagues and ultimately our customers, and are committed to providing our teams with a great place to work by investing in first class systems and living up to Greggs values.

 

Progress made in 2018

During a peak year of investment, the human resource and estate management modules of our integrated SAP solution were implemented, together with enhanced processes to manage our product ranging and availability.

 

Plans for 2019

It’s another big year in our major process and systems investment programme, with the replacement of our payroll system taking priority in the first half, alongside which we will be rolling out the SAP solution for our supply chain.

 

Our vision is to become the customers’ favourite for food-on-the-go.

Our strategic plan, first announced in 2013, set out to show that Greggs could be a winning brand in the highly competitive food-on-the-go market. Our business has been transformed in that time, delivering an unbroken record of positive like-for-like sales and new levels of profit. It is now time to set a higher aspiration for the business, our purpose being to make good freshly prepared food accessible to everyone, with the aim of becoming the customers’ favourite for food-on-the-go.

Our strategic plan focuses on four key pillars which all reinforce our commitment to putting the customer at the heart of our business:

  1. Great tasting freshly prepared food
  2. Best customer experience
  3. Competitive supply chain
  4. First class support teams

These pillars are all supported by our long-standing approach to conducting our business in a responsible manner, and in doing so making a positive impact on people’s lives.

 

Having a positive impact on people’s lives.
Read more about our Social Responsibility

Great tasting fresh food

 

In a nutshell we offer great tasting, freshly prepared food that our customers can trust, at affordable prices and while our classic favourites can’t be beaten, we work hard to ensure there is always something new to excite them. We will continue to develop products in line with changing food trends, making sure we strike the right balance between innovation and tradition, nutrition and indulgence, value and values.

 

Progress made in 2018

We continued to grow our strategic categories, which now account for 30 per cent of sales and reinforced our reputation for great value, by expanding our breakfast deal and introducing a new £2 ‘pizza slice + drink’ offer after 4pm. Our first vegan product, the Mexican Bean Wrap, was well received alongside our expanding vegetarian range, encouraging more customers to give us a try.

 

Plans for 2019

We will develop products in line with changing food trends, making sure we strike the right balance between innovation and tradition, nutrition and indulgence, value and values and will invest in telling this story to our customers.

 

Best customer experience

 

We’ve been working hard to take Greggs to where our customers are, making sure our shops are open when they need them and that we offer modern, attractive shopping environments. We deliver fast and friendly service and enjoy making every day a great day for our customers by rewarding them for their loyalty, and for the communities that we serve by sharing our success.

We will soon break through the 2000th shop mark and are excited about our future growth potential, as we extend our offer into the evening and invest in digital technology, which promises to take our customer experience to a new level.

 

Progress made in 2018

As our food-on-the-go refit programme neared completion, we continued to open new shops in exciting high- profile transport locations.  We built on the success of Greggs Rewards to understand how we can serve our customers better through the use of digital technology, by trialling `Click and Collect’ in Manchester and working with Deliveroo to test home delivery in Birmingham, Newcastle, Bristol and London. The development of our B2C and B2B gifting channels are creating new ways for customers to shop with us.

 

Plans for 2019

We will increase shop numbers and expect to open 100 new shops, including 50 with franchise partners. We will continue to develop our digital vision for Greggs, taking our shopping environments and customer experiences to the next level.

 

Competitive supply chain

 

We stand out from the crowd because we make great quality bakery products ourselves and love to create new things that will excite customers. We are always looking for ways to be more efficient and to minimise our impact on the environment, while supporting shop growth.

 

Progress made in 2018

We invested record amounts in our supply chain during a peak year of activity, which has focused on the creation of Centres of Excellence in Newcastle, Manchester and Leeds. The quality of production and service from our new manufacturing lines has been excellent, despite unprecedented levels of upheaval as we implemented the changes.

 

Plans for 2019

We will complete the manufacturing programme of activity, creating Centres of Excellence in Enfield, Glasgow and Treforest and build our second dedicated Distribution Centre in Amesbury, to support shop growth in the south of England.

 

First class support teams

 

We have well-trained people providing great service to their colleagues and ultimately our customers, and are committed to providing our teams with a great place to work by investing in first class systems and living up to Greggs values.

 

Progress made in 2018

During a peak year of investment, the human resource and estate management modules of our integrated SAP solution were implemented, together with enhanced processes to manage our product ranging and availability.

 

Plans for 2019

It’s another big year in our major process and systems investment programme, with the replacement of our payroll system taking priority in the first half, alongside which we will be rolling out the SAP solution for our supply chain.