We've been around for over 80 years building a reputation for offering great quality, freshly prepared food at low prices with great service.
We are a modern food-on-the-go retailer and a much-loved and trusted brand that is for everyone and available to serve our customers wherever, whenever and however they choose.
With ownership of our supply chain, over 2,300 shops nationwide, we are in a unique position to make great tasting, freshly prepared food accessible to everyone.
We have more than 28,000 amazing colleagues, working together to provide our customers with the best experience, offering fast and friendly service, day in and day out.
We make great tasting, freshly prepared food that customers can trust, in our own manufacturing centres of excellence.
We move products from our manufacturing sites to our shops ourselves, helping to keep prices as low as possible.
We have more than 28,000 amazing colleagues, providing our customers with the best experience every day.
With over 2,300 shops across the UK including 400 with franchise partners, delivery and wholesale partnerships and Click + Collect, we can serve our customers where, when and how they choose.
Our Greggs App and CRM system allow us to build long-term connections with our customers and reward their loyalty.
Strategy in action
While Greggs has enjoyed tremendous success in recent years as we worked towards becoming the customers’ favourite for food-on-the-go, our journey is far from over.
We have an ambitious plan to double Greggs’ sales in the next five years and while the fundamental strategic pillars of our business model have not changed, we are continually learning and adapting and have identified four key growth drivers which will become the focus of our strategy to reach our full potential in the years ahead.
Our four key drivers of growth
Growing the Greggs estate
Through new shop openings, relocations and the next generation of shop refits, our ambition is to reach significantly more than 3,000 shops.
Extending trade into the evening
Through extending our trading hours, exciting new additions to our menu and leveraging our existing customer channels, we are able to compete more effectively for food-on-the-go sales in the evening.
Through our digital channels, including delivery and Click + Collect, we are able to compete more effectively at all times of day.
Broadening customer appeal and driving loyalty
Through timely, effective customer communication via our new Greggs App, website, social media and CRM system, we can communicate with our customers and be a brand considered by more people when they need food-on-the-go.
Investing in our supply chain and systems for a bigger business
Our ambition to double sales revenues will require significant investment in manufacturing and logistics to increase capacity. Building a centralised business model has required a transformational investment in systems and, now that our SAP implementation is nearly complete, we have accelerated our digital transformation programme. With this new platform in place, we see significant opportunities to grow our digital capabilities and enable more efficient operations which will see a programme of continuous improvement as the business grows.
Our people are what makes our business successful. We aim to provide them with a great place to work, where they feel valued and have the opportunity to fulfil their potential. Our values commit us to being friendly, inclusive, honest, respectful, hardworking and appreciative.
Our sustainability commitments
It’s our duty as a responsible business to stand for more than just profit. In February 2021, we launched The Greggs Pledge, declaring ten commitments based on the UN’s Sustainable Development Goals to help people, protect the planet and work with our partners to change the world for the better.
Maintaining good relationships with our essential stakeholders is key to what we do. Our stakeholder family includes customers, colleagues, investors, suppliers and, of course, the communities that we serve.